Sector fit
The family office has confirmed interest in your asset class and your markets.
Most introductions fail before the call starts: wrong sector, wrong size, wrong person. The Standard is how we stop that.
Each test is confirmed in writing with the family office before the meeting is booked.
The family office has confirmed interest in your asset class and your markets.
Capital allocated to real estate, verified between $500K and $10M+ per deal.
Their typical check clears your minimum LP commitment.
A principal or CIO on the call. Not a junior analyst taking notes.
Each side receives a written brief on the other before the call.
No guesswork from a database field. Each one is a direct answer from the office.
The office confirms it invests in your asset class and your markets today, not a past vintage.
The office confirms an active real estate allocation and a per-deal range between $500K and $10M+.
Their typical check is compared against your minimum LP commitment before we book.
A principal, CIO or someone with authority to move forward joins the call.
You get a brief on the office. The office gets a brief on your firm. Both arrive before the call.
If a call looks like one of these, it does not meet the Standard.
Curiosity without a stated mandate in your asset class.
Offices with no capital set aside for real estate this year.
Offices whose typical check sits below your LP minimum.
An analyst gathering decks with no authority to proceed.
Either side showing up with no context on the other.
Offices that have taken several calls and never committed.
Cohort 01 is in review. Applications are read in the order received, and every developer who meets the Standard hears back from a partner directly.
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